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The next step in the design process is to identify the potential users of your Web site, so that you can structure the site design to meet their needs and expectations. The knowledge, background, interests, and needs of users will vary from tentative novices who need a careful structured introduction to expert "power users" who may chafe at anything that seems to patronize them or delay their access to information. A well-designed system should be able to accommodate a range of user skills and interests. For example, if the goal of your Web site is to deliver internal corporate information, human resources documents, or other information that used to be published in paper manuals your site will be used by people who will visit many times every day, and also by people who only occasionally refer to the site.

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